Deblina De
. India . joined May, 2021

Deblina  De

About

After spending four years as an Engineering graduate and earning a post Graduate degree (MBA) I have been working in marketing field for 8 years as a Consultant in MNCs like TCS and Accenture. I have also volunteered in many NGOs such as ActionAid India, GiveIndia, etc; and also have been heading the public relations of Zuv Foundation, an NGO found last year with the help of my 2 close friends to committedly work for the development, education and empowerment of women in under developed regions. In my role as a consultant, I have won many awards and accolades but the appreciation that I hold utmost close to my heart is the pride that my parents have in their eyes. While I consider myself very fortunate to get such opportunities to complete my education, many in my country is denied the basic educational rights. My objective to nominate myself for this award is to bring awareness about education. This award can not only help me boost my confidence that I am in right track to help my people but also give the nudge and the backdrop to my name where if I approach some institution for help for my people, they will most likely consider me. The underrepresentation of women in higher levels of corporate ladder continues to pose major challenges for experts attempting to make senior roles more accessible to all. Through my contribution in IT, I hope to discover various new strategies that could help to address this enduring imbalance and address this issue. As a woman, I not only want to introduce IT to all women surrounding me by handholding them to be digitally aware, but also make them feel empowered. There is no noble job as compared to the job of a educator. I try to wear that hat every now and then possible by reaching to children and women and educating them about their environment and rights. Thus if I am hopeful that my candidature does justice to the purpose of the award and I am thankful to the jury and everyone behind these award for providing people such opportunity.

View Details

    • City :
    • Kolkata

    • State :
    • West Bengal

    • Category :
    • IT Advisor

    • Email ID:
    • contact.deblina@gmail.com

    • Profession:
    • IT Consultant

    • Education
    • Engineer(Computer Science), MBA (IT+Marketing)

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Project Details

 Accenture Technologies, Customer Experience Team Lead, India                                                        May 2020 – Present

> Automated dashboard request process for several roles for IT giant client, reducing wait time from 5 days to few hours

> Worked on end user feedback for Aurora Consulting process to increase customer satisfaction by 40% in a span of 3 months

Tata Consultancy Services, Business Development Consultant, India                                                 Jan 2019 – May 2020

> Developed a mobile payment application (registration, log-in, service selection, payment cart, challan modification, payment portal integration) for a government project used by 1000+ people regularly in West Bengal.

> Spearheaded a team of 4 associates in all phases of software development lifecycle for West Bengal government Provident Fund project impacting approximately 8,00,000 employees

Tata Consultancy Services, Market Research, India                                                                             Jan 2018 – Jan 2019

> Designed Go-to-market strategy for a new product of a German-based retail client increasing the product penetration from 8% to 15%

> Devised store & customer segments’ campaigns for a retail giant in Japan yielding improvement of 40% in loyalty & 14% in spend

> Developed Country Intelligence report to study different industries of the major APAC countries and performed thorough Competitive Intelligence to study market strategy of TCS competitors leading sales enablement of 15+ logos in a span of 7 months.

> Developed an automation script using Macros in excel to reduce the quantitative analysis time of in-house research by 70%, thereby saving ~100 analysis hours weekly

> Trained 10+ interns (5 international) in the areas of specific tools and techniques, helping in quick induction period. 

Tata Consultancy Services, Product Owner, India                                                                                             Sep 2016 – Jan 2018

> Acted as pseudo project lead responsible for interviewing & on-boarding new associates in the team, tracking leaves and performance for associates, providing appraisal feedback for associates.

> Served as customer proxy to work with the agile team preparing for product increment planning and streamlining the execution of project priorities (prioritize, document and accept stories & managed the product backlog)

> Performed user acceptance testing and business value testing to sign off the product increments developed in scrums

Tata Consultancy Services, Lead Business Analyst & Scrum Master, India                                              Jul 2013 – Sep 2016

> Piloted a series of new applications development with TCS career management module being used by ~4,45,000 employees across India and worldwide.

> Developed more than 15 reports and dashboards for senior management used by ~1000 HRs across TCS, resulting in better user experience and saving user time by 95%

> Improved the turn-around time for promotion process in TCS from 120 minutes to 50 minutes (~58% reduction), through lean process management (SIPOC), by leading the effort with 3 cross-functional teams

> Conducted scrum meeting, retrospective meetings and daily scrum calls for a team of 30+ associates. Trained these associates on Agile methodology of maintaining scrum, writing user stories, creating tasks & recording efforts, etc. Chalked burn out charts to analyze the team's effort.

 

 

Achievements

 

ACCOMPLISHMENTS

> Awarded "On the Spot Award" for leading development of 3 major modules within career management application in TCS.

> Honored with "Learning Achievement Award" for learning and guiding the team to adopt Agile Development.

> Received multiple appreciations from clients for piloting the development of a new application  from scratch.

> Appreciated by the manager for leading the development of  an application end-to-end within a time span of 5 months.

> Bestowed with “Maitree Prize” by the TCS CSR dep. for organizing a series of mental health talk initiatives within TCS offices.

Complete Business Details

Linkedin profile- https://www.linkedin.com/in/deblinade/ 

 

Personal website- https://deblinade.github.io/

 

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