Candice Midde
. India . joined July, 2021

Candice Midde


I'm a ScentiMentalist - a fragrance & flavors expert, bringing in professional experience of 12 years in the FMCG industry, with a strong nose into Sensory & Aromas (connoisseur of perfumes, teas, wines & chocolates), having a background into creative advertising, socially driven by curiosity on trends in fashion - food - culture, loves experimenting with ingredients, popular for witty one-liners & poetry on social media (an anthology of poems is soon to release next month on Amazon), eloquent orator - hosts events, music is my stressbuster to sing & dance along. Overall I'm constantly seeking inspirations & people insights to ideate-innovate-integrate into my work and personal life - keep growing & engaging !

View Details

    • City :
    • Mumbai

    • State :
    • Maharashtra

    • Category :
    • Multi Talent

    • Email ID:

    • Profession:
    • Fragrance & Flavors Development, FMCG

    • Education
    • Post-Graduate in Advertising & Communications Management

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Project Details



1. Double Gold Medalist - Excellence in Academics & Best Performance in Advertising, Communication & PR (PG Program - International School of Business & Media, Pune)

2. French from Alliance Francaise (Level 3)

3. Trinity Rock & Pop Vocalist (Grade 6)

4. Wines & Spirits Connoisseur Level 2 (WSET, UK)

5. Wine Pro & Wine Making in India (Sonal Holland Wine Academy)

6. Tea Aficionado (Asian School of Tea)

7. Fine Chocolate & Cacao Profiler, IICCT UK (Level 1)

8. Poems published Writer's Hub (Lily - Anthology of Poems) on Amazon, Aug'21 release

9. Writings selected under 700 best writers from 4 lac + registered writers for Blooming Kalakar Magazine (Words to Glory Team)

10. Featured in Alcobuzz - Asia's Premier Spirits Digital Magazine - Women's Day Special, Hentails March'21 edition

Complete Business Details

Currently wokring as Fragrance Manager - Skin Cleansing at Hindustan Unilever, Mumbai, India.

I'm a Scenti-mentalist! I dabble with Scents, Sense & Science to transform lives and livelihood.

Delivered over 500 winning & impactful fragrances that touch millions of lives everyday.

With more than a decade of combined experience into Advertising & Scent Design, my core strength is developing the right fragrance for the right brand, market and consumer.

Key focus: Insights, Ideation, Innovation & Integration.


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