Social Media Marketing & E-Retail Store

The readymade garment industry is considered as an off-shoot of India’s textile industry. The market is dominated by ethnic garments (sarees, salwar-kameez-duppatta, etc.) but the western wear categories are growing at a much faster rate. Technological advancement, cheap labour force, high quality designs and updated fashion trends have been key elements in Indian Garment Industry. Now, for tackling larger market share, to achieve sales and reach to larger mass, people need to use Internet services and build a platform for larger sale. Social media platform as e- retail store is one such platform which boosts the business by reaching wider consumer base. It helps me to achieve direct sales to retailers and customers. Moreover, properly designed and implemented E-Retail store with necessary functionality will help an entrepreneur to manage inventory, sales, services and after-sales support to customers. E-retail outlet can be a single-step solution for customers who want to buy readymade garments where they can choose products from varied range, pay for it and make it deliver to their home.

Goal: To provide one stop shop for all kind of Ladies Garments and Accessories in form of retail store as well as E-Retail store.